The Simple System Behind The 100-Day Challenge For Men Over 40
Men over 40 do not need a crazy diet or hours in the gym to lose weight. They need one simple system they can repeat every week. Coach Brian breaks down the exact 3 steps he uses with his Call To Rise clients to help them lose 20 or more pounds in 100 days.
Step 1: Move And Hydrate Every Day
Walk 10,000 steps a day. Train 2 to 3 times a week. Drink at least 100 ounces of water.
Eat 1,600 to 2,000 calories a day based on your body size. Most guys land around 1,800 calories and do well there.
Step 2: Build Your Plate The Right Way
Eat 3 to 4 meals a day. Space them 3 to 5 hours apart. Aim for 400 to 500 calories per meal.
Build each plate with 6 to 7 ounces of protein, 3 to 4 fistfuls of vegetables, and about a cup of a starchy carb.
Step 3: Make The Plan Fit Your Real Life
Step three is the hard part. You have to make the plan work inside your actual week, not a perfect one.
Coach Brian coaches his clients through text and DMs to help them apply it in real life. Knowing the plan matters less than running it every day.
Listen to Episode 115 of Driven For Health for the full training.
Why Most Men Regain The Weight They Lose
A review of 29 studies found something the diet industry does not talk about. Over half of people regain their weight within 2 years. Within 5 years, they regain 80% of it back.
A 2012 study found the fix. People who worked with a coach lost 9 to 10% of their body weight in 24 weeks, which beat people who tried it in a peer group alone. Personalized accountability made the difference.
What This Means For You
One guy on this plan is down 30 pounds. That is three watermelons of body weight gone, without giving up pizza night, happy hours, or vacations.
The information above is not new. What is hard to find is a plan built around your schedule, with someone checking on you so you follow through. That is what The Call To Rise gives you: a 100-day program with custom nutrition, custom fitness, weekly challenges, and quarterly check-ins with Coach Brian. If you do the work and do not get results, you get your money back.
Frequently Asked Questions
How many pounds can a man over 40 lose in 100 days?
Men in Coach Brian's program lose 20 pounds or more in 100 days. One client is down 30 pounds, or three watermelons of body weight.
How many steps should you walk a day to lose fat after 40?
Aim for 10,000 steps a day paired with 2 to 3 workouts a week.
What does a meal look like on Coach Brian's plan?
Build your plate with 6 to 7 ounces of protein, 3 to 4 fistfuls of vegetables, and about a cup of a starchy carb.
Do you have to give up pizza night to lose weight?
No. You do not need to skip pizza night, happy hours, or vacations to see results.
What is the hardest part of losing weight after 40?
Knowing the plan is simple. Fitting it into a busy day-to-day life is the real work.
How much water should men over 40 drink each day to lose weight?
Drink at least 100 ounces of water a day. It supports the calorie range in this plan.
Do most men keep the weight off after they lose it?
Not without a plan. Research shows most people regain over half their weight within 2 years and 80% of it within 5 years without ongoing support.
The Call To Rise is a 100-day fat loss challenge for driven men ready to take their body back. It combines strength training, personalized nutrition, and real accountability. Most men drop 20 plus pounds and rebuild the confidence that comes with it.
This program also works if you are dealing with high blood pressure, high cholesterol, or Type 2 diabetes. Many men see those numbers move in the right direction alongside their weight loss.
Inside the program you also join a Brotherhood of men doing the same work. This is your wake-up call to rise. Learn more and apply at www.thecalltorise.com.
For more on the science behind this system, read the companion article on the Driven For Health podcast blog.
